The Art of Heart is founded by Navya Kathuria, a self-taught artist, from New Delhi. She has a defined goal to spread creativity through her vibrant art workshops and events, aiming to spread joy and colour.

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The brand language employed is crafted to strike a balance between elegance and simplicity. The letter 'A' in heart is rotated to look like the point of a pencil, along with soft & subtle paint blobs to keep the design bright & colourful. The combination of font styles are chosen in order to give the brand a feminine & timeless look.